Category: Product Strategy

How Groww is helping Indians in Wealth creation?

The business model of Groww April of 2021 witnessed unprecedented funding in the Indian startup ecosystem. In less than a week, six companies landed large sums of money. This funding round led to multiple companies identified as Unicorns. Groww was one of these companies which had a significant funding round. It is an online discount …

Transferwise – How an ancient system helped disrupt new age business

Wise Business strategy

Transferwise has been in the news a lot these days. They are becoming Wise; I meant they are renaming their company as Wise. (Further, will use Transferwise or Wise alternatively to address the same company). They are also planning to come up with their IPOs. Founders of the company have launched their investment fund (not …

How BharatPe’s Merchant focused business strategy is reaping rewards

BharatPe Business Strategy

Recently BharatPe had a funding round of $108 million, valuing the company at $900 Million. Indian Markets already have tons of payment gateways and payment processors. BharatPe made a dent in less than 2 years in a payment market, which seemed saturated already. BharatPe is now a soonicorn (soon to be a unicorn) company. Achieving …

CRED – What’s under the hood of a bill paying app?

How does CRED make money

Why is a well-funded startup not looking to make money? If you have been watching IPL 2020 and have been humming ‘Download CRED‘ tunes already, I will not blame you. CRED has done a fantastic job with its viral ad campaign. Their campaign got me wondering, why would CRED do a blitz Krieg of ads …

Porter’s 5 forces in the New Age Economy

Warren Buffet recently made a strong pitch in favor of capitalism. This is a great motivation for many budding entrepreneurs. Though along the lines of pitching for capitalism, Buffett also mentioned that new age capitalism is quite different than what it used to be in the earlier decades. What is New Age Capitalism? New age …