Category: Product Strategy

CRED – What’s under the hood of a bill paying app?

How does CRED make money

Why is a well-funded startup not looking to make money? If you have been watching IPL 2020 and have been humming ‘Download CRED‘ tunes already, I will not blame you. CRED has done a fantastic job with its viral ad campaign. Their campaign got me wondering, why would CRED do a blitz Krieg of ads …

Porter’s 5 forces in the New Age Economy

Warren Buffet recently made a strong pitch in favor of capitalism. This is a great motivation for many budding entrepreneurs. Though along the lines of pitching for capitalism, Buffett also mentioned that new age capitalism is quite different than what it used to be in the earlier decades. What is New Age Capitalism? New age …

How often should you ship your product releases

How often should you ship your product releases

Now that you have done all the hard work in identifying the set of problems to address and have also got the required approvals. It is now the time of defining when and how are you going to ship these features. The frequency of releases and the features you ship with them shall play a …

3 Reasons why Google bettered Yahoo

Google v/s Yahoo

As Google celebrates its launch anniversary today (on 15th September), it has affirmed its place as the Search synonym in web space. Way back in the late 1990s and early 2000s it faced tough competition from Yahoo. Infact, Google v/s Yahoo was a yesteryear favorite tech discussion. Yahoo, once a favorite for many in the …

How Kindle used iterative approach to win e-Book segment

How Kindles iteration process helped product growth

Amazon launched its e-reader ‘Kindle’ around 2007. By the year 2018, Amazon has sold close to 90 Million devices (Source). As per a study published by BISG, 32% of the book reading device market was captured by Kindle devices. Highest market share is of Personal computers which of course is the obvious choice for many. …