Category: Technology

WhatsApp Pay – The Fitting piece to Monetize Whatsapp

Business model of whatsapp

Why Whatsapp wants you to Pay ? NPCI (National Payment Corporation of India) recently gave approval to WhatsApp for allowing payments through its platform. WhatsApp had a long pursuit for allowing payments in India. Getting approval in India in BFSI does make headlines, though this time it is special. Let’s look at why WhatsApp payment is important and what could be Mark Zuckerberg’s plan with in-app payments. WhatsApp – A …

NPCI – Unsung Hero of India’s Fintech revolution

An Indian enterprise leading by example in the Fintech space When it comes to Financial deals, New York and London are the torchbearers. India and China, are considered leaders in Fintech innovation. Fintech has evolved basis some good innovation in the private sector in India. In the payment and Fintech space in India, NPCI (National …

CRED – What’s under the hood of a bill paying app?

How does CRED make money

Why is a well-funded startup not looking to make money? If you have been watching IPL 2020 and have been humming ‘Download CRED‘ tunes already, I will not blame you. CRED has done a fantastic job with its viral ad campaign. Their campaign got me wondering, why would CRED do a blitz Krieg of ads …

What made TikTok Successful?

Secret behind TikTok Success

Global rush for buying TikTok – explained TikTok is buzzing despite being banned or on the verge of being banned. Tiktok post its launch in 2016, has seen its popularity charts scaling new heights. Its presence in 150+ countries has helped it become a global phenomenon. Despite all its shortcomings on privacy invasion, there is …

Why Mega tech companies are foraying into Fintech

Google Amazon, facebook, Apple in Fintech

At the start of the decade 2011-20, we saw more and more companies foraying into the Fintech space. Most of these companies were new-age startups, which innovated a new way of doing traditional financial transactions. What surprised many, is when Mega tech companies like Google, Apple, Amazon started to foray into this fintech space. These …