Category: Sectors

CRED – What’s under the hood of a bill paying app?

How does CRED make money

Why is a well-funded startup not looking to make money? If you have been watching IPL 2020 and have been humming ‘Download CRED‘ tunes already, I will not blame you. CRED has done a fantastic job with its viral ad campaign. Their campaign got me wondering, why would CRED do a blitz Krieg of ads …

Udaan – Will it be able to help B2B business takeoff?

Will Udaan be India’s Alibaba Udaan has been the buzzing name in B2B platforms. By becoming the fastest unicorn in India, Udaan is making all the right noise. Udaan began its operations in 2016 by providing logistics for staples, electronics, and apparel. Since its launch, Udaan has become a harbinger of hope for the traditional …

Meesho and the Rise of Social Commerce

Meesho Social commerce using Whatsapp and Facebook marketplace

How Meesho utilized social network to empower women entrepreneurship Recently during a discussion with a friend, Meesho’s business model came up as a topic. The one aspect which surprised was, that Meesho uses Whatsapp to sell its product, instead of directly selling it on its platform. In an era where most platforms want to increase …

What made TikTok Successful?

Secret behind TikTok Success

Global rush for buying TikTok – explained TikTok is buzzing despite being banned or on the verge of being banned. Tiktok post its launch in 2016, has seen its popularity charts scaling new heights. Its presence in 150+ countries has helped it become a global phenomenon. Despite all its shortcomings on privacy invasion, there is …

Start-up innovation in Digital Kirana

How Local innovation is fueling India's storefront

How local innovation is fueling Indian storefronts. Digital Kirana is the buzzword in the Indian retail segment. Languishing storefronts could see a strong disruption coming with the aid of technology. In the previous article, we saw how mega-companies like Reliance, Amazon, and Metro have started to make in-roads in this segment. These companies have forayed …