Tag: Whatsapp

WhatsApp Pay – The Fitting piece to Monetize Whatsapp

Business model of whatsapp

Why Whatsapp wants you to Pay ? NPCI (National Payment Corporation of India) recently gave approval to WhatsApp for allowing payments through its platform. WhatsApp had a long pursuit for allowing payments in India. Getting approval in India in BFSI does make headlines, though this time it is special. Let’s look at why WhatsApp payment is important and what could be Mark Zuckerberg’s plan with in-app payments. WhatsApp – A …

Meesho and the Rise of Social Commerce

Meesho Social commerce using Whatsapp and Facebook marketplace

How Meesho utilized social network to empower women entrepreneurship Recently during a discussion with a friend, Meesho’s business model came up as a topic. The one aspect which surprised was, that Meesho uses Whatsapp to sell its product, instead of directly selling it on its platform. In an era where most platforms want to increase …

Can Corona be opportunity in disguise for Digital India

Can corona pandemic act as a catalyzer for Digital India

When Prime Minister of India, Mr. Narendra Modi declared lockdown, digital was seen as a ray of hope. In the Indian context, digital economy started to become the necessity of the hour. The question that now arises is that will Digital be accepted as a way of living or is this a temporary blip.

Many businesses might even struggle to rise back on their feet and some may never rise again. Suddenly the talks of AI and ML have faded out. Digital is here to stay and will see rapid changes in the next few years in terms of M&A, innovation and opening up new segments.