Tag: Social Commerce

WhatsApp Pay – The Fitting piece to Monetize Whatsapp

Business model of whatsapp

Why Whatsapp wants you to Pay ? NPCI (National Payment Corporation of India) recently gave approval to WhatsApp for allowing payments through its platform. WhatsApp had a long pursuit for allowing payments in India. Getting approval in India in BFSI does make headlines, though this time it is special. Let’s look at why WhatsApp payment is important and what could be Mark Zuckerberg’s plan with in-app payments. WhatsApp – A …

Meesho and the Rise of Social Commerce

Meesho Social commerce using Whatsapp and Facebook marketplace

How Meesho utilized social network to empower women entrepreneurship Recently during a discussion with a friend, Meesho’s business model came up as a topic. The one aspect which surprised was, that Meesho uses Whatsapp to sell its product, instead of directly selling it on its platform. In an era where most platforms want to increase …