Tag: OTT

How Netflix could fix it’s India Strategy

How Netflix could fix its India Strategy

In the previous article, we discussed whether Netflix is a success in India or not. While it is too early to be definitive, Netflix landed in India in search of its next 100 million customers, Basis reports, Netflix has only acquired 11 Million customers in India, so far. Netflix being written off by most because …

Netflix in India – Success or Failure

Netflix was launched in India around 2016. Since then it has been under the limelight. The objective with which Netflix landed in India was to obtain its next 100 million customers. With the growth in the USA stagnating and stock prices plunging, they had to look for avenues to expand growth horizons. Though Netflix does …

3 reasons why Disney chose to start their own Streaming Service

Disney Plus launch on November 12

Disney surprised many people last year, when they announced to become an OTT (Over the top- similar to Netflix) player. This streaming service, also known as Disney+, would stream some famous brands from media industry. It was a surprise since Disney earned millions of dollars by selling its content to various distributors. Now, Disney was …