Tag: Vidit Aatrey

Meesho and the Rise of Social Commerce

Meesho Social commerce using Whatsapp and Facebook marketplace

How Meesho utilized social network to empower women entrepreneurship Recently during a discussion with a friend, Meesho’s business model came up as a topic. The one aspect which surprised was, that Meesho uses Whatsapp to sell its product, instead of directly selling it on its platform. In an era where most platforms want to increase …