How Meesho utilized social network to empower women entrepreneurship
Recently during a discussion with a friend, Meesho’s business model came up as a topic. The one aspect which surprised was, that Meesho uses Whatsapp to sell its product, instead of directly selling it on its platform. In an era where most platforms want to increase the stickiness of their tools, how is a company affording to build a business on other platforms? Meesho’s platforms amaze many, but there is a well-thought-out plan behind this business, let’s find out.
Ideation of Meesho
Vidit Aatrey, an IIT alumnus, along with his friend Sanjeev Barnwal planned to set up their own startup. In 2015, they started conceptualizing an idea in the fashion space. They came up with Fashnear, a hyperlocal startup in the fashion startup. This startup planned to follow the O2O model (online to offline). Fashnear as a business idea could not take off. However, it did provide some valuable insights to Fashnear team.