WhatsApp Pay – The Fitting piece to Monetize Whatsapp

Business model of whatsapp

Why Whatsapp wants you to Pay ?

NPCI (National Payment Corporation of India) recently gave approval to WhatsApp for allowing payments through its platform. WhatsApp had a long pursuit for allowing payments in India. Getting approval in India in BFSI does make headlines, though this time it is special. Let’s look at why WhatsApp payment is important and what could be Mark Zuckerberg’s plan with in-app payments.

WhatsApp – A global communication enabler

WhatsApp was launched in January 2009. This was the time when Blackberry messenger (BBM) and Yahoo Messenger were the popular chatting mode.  BBM was an exclusive club, available only for Blackberry phone users. Yahoo Messenger was open to the world and was overexploited for various reasons. There was a need for a secure and easy to access messenger. Steve Jobs had launched the first iPhone; Apple was planning to open up its ecosystem. Whatsapp launch just fits in as the missing piece of the puzzle. Since its launch, WhatsApp has always been top of the charts in multiple aspects. Around 2014, Facebook founder Mark Zuckerberg believed in the story of WhatsApp and paid a whopping $19 Billion for WhatsApp. This was against a backdrop of VC funding at $1.5 Billion.

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NPCI – Unsung Hero of India’s Fintech revolution

An Indian enterprise leading by example in the Fintech space

When it comes to Financial deals, New York and London are the torchbearers. India and China, are considered leaders in Fintech innovation. Fintech has evolved basis some good innovation in the private sector in India. In the payment and Fintech space in India, NPCI (National Payment Corporation of India), a government initiative is showcasing a story of innovation and collaboration between private and public players. Their success stories of UPI, RuPay, and eNACH have been monitored closely by the world with high regard. Despite being well known across the globe, NPCI does not have enough recognition in India. Let’s look at the story of NPCI and how its products are changing the payment landscape. 

The early 90s and India’s cash-based economy

Indian payment infrastructure was all managed by the Reserve bank of India (RBI) in the late 90s. In that era, most transactions were cash-based. There were a few exceptions like electronic modes of transfers like cheques, DD, etc. For a rapidly growing economy, payment settlement mechanism cannot be brittle.  RBI  introduced measures to address scalability challenges.

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CRED – What’s under the hood of a bill paying app?

How does CRED make money

Why is a well-funded startup not looking to make money?

If you have been watching IPL 2020 and have been humming ‘Download CRED‘ tunes already, I will not blame you. CRED has done a fantastic job with its viral ad campaign. Their campaign got me wondering, why would CRED do a blitz Krieg of ads on the most expensive ad platform (IPL) of India. Cred targets credit card bill payments and they already have 60% of the total audience on their platform. What would the ad campaign be for? Importantly, what is it that CRED is trying to achieve in the long run; let’s find out?

Kunal Shah and entrepreneurial spirit

Kunal shah and Sanjeet Tandon, started Free charge in 2010. The focus of the company was to enable cashless transactions and provide convenience to the users. Freecharge, along with Paytm, disrupted the mobile recharge and wallet space in India. Around 2015, Snapdeal acquired Freecharge; Kunal Shah had a big success story to his name. Post selling Freecharge, Kunal shah moved on in search of his next big idea. During this tenure, he worked with a couple of venture capital firms as investors. However, an idea struck him which led him back to the drawing board as an entrepreneur.

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Udaan – Will it be able to help B2B business takeoff?

Will Udaan be India’s Alibaba

Udaan has been the buzzing name in B2B platforms. By becoming the fastest unicorn in India, Udaan is making all the right noise. Udaan began its operations in 2016 by providing logistics for staples, electronics, and apparel. Since its launch, Udaan has become a harbinger of hope for the traditional retail supply chain. It has already being likened to the likes of Alibaba and Flipkart. Let’s explore how Udaan started, how it is helping business in India, and importantly will it be India’s Alibaba.

Idea behind Udaan

Three ex-Flipkart employees Amod Malviya, Sujeet Kumar, Vaibhav Gupta quit around the same time. They did not have a business idea, nor were they planning anything together at the time of quitting. All they had in mind was to

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Meesho and the Rise of Social Commerce

Meesho Social commerce using Whatsapp and Facebook marketplace

How Meesho utilized social network to empower women entrepreneurship

Recently during a discussion with a friend, Meesho’s business model came up as a topic. The one aspect which surprised was, that Meesho uses Whatsapp to sell its product, instead of directly selling it on its platform. In an era where most platforms want to increase the stickiness of their tools, how is a company affording to build a business on other platforms? Meesho’s platforms amaze many, but there is a well-thought-out plan behind this business, let’s find out.

Ideation of Meesho

Vidit Aatrey, an IIT alumnus, along with his friend Sanjeev Barnwal planned to set up their own startup. In 2015, they started conceptualizing an idea in the fashion space. They came up with Fashnear, a hyperlocal startup in the fashion startup. This startup planned to follow the O2O model (online to offline). Fashnear as a business idea could not take off. However, it did provide some valuable insights to Fashnear team.

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